Research with context
What online buyers want to know
1,236 collectors and 384 gallery professionals in two online surveys; self-selected and US-weighted.
Period: February–March 2025 surveys · Source reviewed: September 5, 2026
How to use this research
The practical lesson is to make comparison easier. Keep a shortlist with the image, dimensions, medium, asking price and what remains unanswered. Before requesting a quote, add the destination and any deadline so the seller can respond to a concrete purchase. Educational material is useful when it answers a buying question; a long biography alone does not replace clear condition, price and delivery information.
Editorial application by Physical Art For Crypto; it is not a source finding or a report of our customer outcomes.
What the source reports
- 01
61% of collectors considered artwork priced below $5,000.
Artsy ↗ · February–March 2025 surveys
- 02
38% considered works from $5,000 to $9,999; multiple choices were allowed.
Artsy ↗ · February–March 2025 surveys
- 03
69% hesitated to buy because of insufficient transparency.
Artsy ↗ · February–March 2025 surveys
- 04
60% wanted greater price transparency.
Artsy ↗ · February–March 2025 surveys
- 05
48% of online buyers cited insufficient artwork information as a hindrance.
Artsy ↗ · February–March 2025 surveys
- 06
43% of online buyers cited missing visible prices as a hindrance.
Artsy ↗ · February–March 2025 surveys
- 07
72% of collectors were drawn to emerging artists.
Artsy ↗ · February–March 2025 surveys
- 08
46% valued educational content from galleries.
Artsy ↗ · February–March 2025 surveys
- 09
44% of galleries displayed prices for all available works online.
Artsy ↗ · February–March 2025 surveys
- 10
25% of galleries shared prices only on request.
Artsy ↗ · February–March 2025 surveys