Research with context
Learning to look through art events
Selected high-net-worth collectors; 3,100 respondents across ten markets. Not a population-wide estimate.
Period: 2024 attendance; future plans recorded in 2025 · Source reviewed: September 5, 2026
How to use this research
You do not need a busy event calendar to start collecting. A single focused visit can help you identify the scale, surface and presentation you enjoy. Choose two works and spend time comparing how they change from a distance and up close. Record your own response before reading the label, then compare it with the curator’s context. Use those observations when describing what you want at home.
Editorial application by Physical Art For Crypto; it is not a source finding or a report of our customer outcomes.
What the source reports
- 01
Respondents averaged 48 art-related events in 2024.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 02
They averaged fourteen museum exhibitions in 2024.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 03
They averaged seven gallery exhibitions in 2024.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 04
They averaged six art fairs in 2024.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 05
They averaged seven studio visits in 2024.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 06
They planned eight studio visits for 2025.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 07
96% planned to attend art events in 2026.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 08
48% hoped to increase event attendance in 2026.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 09
56% of Gen Z respondents hoped to attend more events.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025
- 10
36% of boomer respondents hoped to attend more events.
Art Basel & UBS / Arts Economics ↗ · 2024 attendance; future plans recorded in 2025